Wednesday 28 October 2015

McDonald's Seems To Be Doing Great on Instagram

The food company seems to be working its way up on the social media, which is appreciated by analysts.

Recently McDonald’s Corporation was witnessed to pull off its turnaround plan as its share price climbed upwards on the index, along with some major disturbances in the kitchen, which was also considered as a problem for the food company. The company previously lagged behind in making a strong position for itself where the social media advertisement was concerned, which was not doing it any good as other rivals in the food industry seemed to be carrying out a strong social media campaign to advertise their food deals that helped them to increase their customers. Analysts in the food industry were previously seen to make critical remarks about how McDonald’s business needs to come up with the right kind of activeness on the social media in order to make its turnaround plan even better than it already is. It now seems that the fast food company has taken the analysts’ advice and is now on its way to make its advertisement plans much better than before. Recently, the giant posted a picture on Instagram to tell the customers of its all day breakfast plan, with a picture of four breakfast products on the menu in which the caption asked the users to comment the name of the deal that they liked the most. That picture alone reached out to a huge number of around 29,500 people who liked it and a massive 1,041 comments were made on it, which turned out to be a big change as compared to the posts made by McDonald’s management, which only received around 17,850 likes and roughly 226 comments on an average. Analysts are of the opinion that this progress in receiving more popularity on its most recent post other than its other posts shows that the giant needs to get even more active on the social media, as it will be definitely be welcomed by the customers on great level. It is also believed by the analysts that the food giants, which actively keep updating their social media profiles, are often seen to be attracting more customers towards their food deal than the other companies that are not so active. The giant are showing some rapid adaptation to new technology as it was observed to have released an app for the customers to reach out to the McDonald’s restaurants without much ado, and the app has so far been downloaded around 2 million times already.

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