Tuesday 28 July 2015

Verizon To Start A New Deal To Boost Video Streaming



The wireless company has recently signed a new deal with Vice Media which is going to go further to provide high-class video streaming services to the users.

Verizon Communications has recently signed a new deal with Vice Media for the purpose of making the video streaming experience better for the users. This shows how much the wireless giant is focusing on to bring about positive changes in its wireless network for its users as only a few weeks back, the merger deal with AOL that the wireless carrier carried out was completely successfully.

That merger was also for the purpose of bringing commendable changes in the internet experience of the users who wish to see videos on their phones and desktops without a hassle. The networking firm is reportedly working on making the grand launch of its video streaming department for which purpose this new deal with Vice Media has been signed on.

Through the signed matter, Verizon business will be receiving the license for tech; food and travel programming that it needs to cover all the work that needs to be done in order to carry out the new venture with success. The news that has been circulating in the industry informs the customers about how the wireless giant will be using any content from Vice Media which it finds useful for the release while on the other hand, using its own built content as well.

Currently, the goal of Verizon wireless is to reach out to the young people who are seen to be spending more time watching online videos than older people. The deal signed between the two communication providers is raising expectations of the company to attract the right number of young people to the network, which has been given the highest priority by the wireless company so far. It should also be noted that the reason the wireless giant started a deal with Vice Media was because of the popularity it has among the young people and how it is going to help the firm in many positive ways.

Furthermore, the tech company has been seen to start similar deals with companies like Spotify and HBO and also America Online, which it took over some time back. Other than the United States, Vice is also seen to sign deals with companies in Latin America, Asia and Europe.

It is to no surprise that the increasing usage of smart phones has encouraged the wireless carriers to no end to make considerable amount of investments and changes in their network in order to raise more and more revenue through successful operations. It has also been seen that the users are seen watching videos on their phones on a more regular basis now.

Thursday 23 July 2015

Novartis Launches Navigation App For Visually Impaired



Novartis launches navigation app for visually impaired on Apple Watch and Android Wear.

Novartis AG has unveiled new applications for smartphones with an aim to benefit those who are visually impaired. The company has designed the app so that navigation becomes easier for them. The device will cater to wearable devices for mobile which includes the tech behemoth Google Inc.’s Android Wear and Apple Inc.’s Apple Watch. The app is called “Via Opta Nav”. This app is said to be a modified version suited for wearable devices being part of the Via Opta Daily apps that can accessed on Apple iPhones since the previous August.

According to David Epstein, who leads the pharmaceutical division at Novartis Pharma mentioned during an interview to MobiHealthNews “Novartis is committed to providing innovative solutions which go beyond medicine, like these apps for the visually impaired which benefit their daily quality of life.”

The Via Opta Nav will allow the visuallt impaired individuals to navigate with ease at turns, intersections and landmarks. This will be done through vibration alerts and audio instructions. They will also get to know about their present location along with the ability to communicate it to their loved ones through the app. Apart from that, the application will acknowledge users about the changes in traffic lights through sound.

Mr. Epstein further added, “We are proud to contribute and play a role in making these simple and convenient tools like the ViaOpta Daily and ViaOpta Nav apps available around the world,” he added.

A spokesperson from Novartis acknowledged MobiHealthNews that the company’s previous initiative, Via Opta Daily that helps users in managing their daily activities is merely limited to smartphones since the application relies on smartphone cameras to navigate. The application is also equipped with “Scene Recognizer” and “Object Recognizer” abilities which primarily can be used to look for objects in the vicinity along with the sound when the camera is pointed at it.

This app can be downloaded from the app stores free of cost across the globe in several languages that includes German, Italian, English, Spanish, French, Hungarian, Arabic, Dutch, Portuguese and Japanese.

According to the data by App Annie, Novartis is currently offering 26 apps on the App Store which has doubled in number from previous August. At the same time, they have also discontinued several applications during this tenure. Moreover, the company is playing a fair share in developing new health-related apps for mobile devices.

Coming up with an app for visually impaired is a great idea and is likely to be well received by the community.

Wednesday 22 July 2015

What McDonald's Plans To Do



The fast food chain has decided to focus more on sales in China by carrying out new steps to attract customers.

McDonald’s Corporation has been trying fight back the trillions of questions and concerns being thrown over on it following the difficulties it has so far faced on the stock index. The reasons that emerged on the surface for the falling share price were mostly driven by lack of proper management and ideas that failed to be far sighted. Furthermore, the fast food company has been looking towards picking it up and coming out of the difficulties all together. The new CEO of the firm, Steve Easterbrook, has also managed to bring about some of the most needed changes in the management that have suddenly made the analysts and equity firms bullish about the future of the company.

McDonald’s restaurants have previously been following all the incorrect steps to bring changes in the management but with Easterbrook’s new turnaround plan, things seem to be moving in the right direction. There has been much discussion about where the firm should take its menu and most of the things it has been using have turned out to be the things the customers do not wish to use anymore. The food industry has been moving at quite a fast speed and the competition in the market has increased by a mile which has put the famous fast food chain in a problem.

McDonald’s business is also looking towards establishing it all over again in China and Japan as it believes it can attract a massive number of customers from that region like it has before it started getting defamed.

Now to bring the attention of Chinese customers to the food chain, McDonald’s has planned to launch a new payment service for the customers who will be easily able to pay for their food online. This will help them to not only save time, but the whole ordering process will be becoming much easier on the whole.

As per the reports, McDonald’s has also launched a new machine in Shanghai which gives the customers a chance to build their own burger by following the steps on the machine. This strategy has been signed in by the food company in order to attract all the tech savvy people in the Asian countries who seem to be carrying out all their tasks through digital media.

Moreover, it should also be noted down that the idea of mobile payment is bringing about an improved business from the Asian countries where this has recently taken its toll.

Tuesday 21 July 2015

IBM's Latest 70-nanometer chip To Be Launched Soon



IBM to come up with a 7-nanometer chip soon powering cloud computing and smartphones.

International Business Machines Corporation is a renowned name in the world of computers where they are known for marketing and manufacturing computer related software and hardware. The company has now made another major announcement which many analysts consider it to be a massive breakthrough in terms of computer chips.

A growth has been seen in the way IBM used to function. Earlier, the company only used to manufacture personal computers along with hard drives to individual customers. However, now their business has evolved to a great extent where they have now started to focus on bigger games like cloud computing, business intelligence, data analytics along with other businesses that is churning profits. The company now knows what it needs to do in order to establish its roots further in the industry.

As reported, the tech behemoth has now revealed the first 7-nanometer chip which is one of a kind across the globe. This chip is miraculous since it will have the ability to boost the computing power of devices as minute as smartphones to spacecraft. The chip has the potential to accommodate more than 20 billion tiny transistors and switches that has resulted in a surge in terms of the computing ability.

International Business Machines Corp is extremely optimistic about this venture where it believes that the future of the mobile industry and cloud computing is reliant on this chip with other technologies. The company was successful in making this chip once they invested almost $3 billion parallel to Samsung Electronics Co Ltd and Global Foundries situated at the State University of New York.

The tech behemoth believes that this is actually a breakthrough in the world of computer chips where these new chips denote a 50% increase in terms of performance and power when compared to the regularly used 14 and 22-nanometer chips.

Mr. Michael Liehr, VP of Research and Innovation at the University of New York stated, “Enabling the first 7nm node transistors is a significant milestone for the entire semiconductor industry as we continue to push beyond the limitations of our current capabilities.”

IBM is still working on this chip and soon will be able to launch it for the masses. This has become a source of anticipation where many analyst and tech affiliates are keeping an eye on the company so that they can study the course of IBM once it launches the chip.

Monday 20 July 2015

McDonalds To Sell Its Taiwan Based Stores



McDonald's wishes to sell its Taiwan-based stores to franchise operators.

McDonald’s Corporation recently announced that the company wishes to sell almost 413 stores situated in Taiwan. These stores will be given to franchise operators in an attempt to minimize costs across the globe. McDonald’s stocks experienced a decline in the day’s trade along with the stock falling by 0.5 percent during the day’s trade and a further 0.14 percent during the after-hours.

McDonald’s restaurant has been stumbling since a long span of time now when it comes to their global operations along with coping with the restructuring plan earlier in FY15. Previously, the company also announced that they will reduce their stores in the United States which clearly indicates that the company is not doing well in their home ground. The company has vowed to minimize the number of old stores therefore when comparing the new stores they have opened the ratio is relatively low. In the United States itself the company has almost 14,333 outlets in the region.

The company had plans to undergo a restructuring program by the start of the fiscal year of 2015 where it decided to shut down almost 350 of its store in the Chinese American and Japanese market during the first quarter. Steve Easterbrook, who is the new chief executive officer of the firm is all keen to increase the profitability of the company since the time he has taken charge. So his plan to actually sell the company self-owned stores to franchises is actually a big achievement and a well thought out initiative.

The company has been present in the Taiwanese market for more than three decades now where it currently has more than 20,000 employees on board on full time and part time in the region.

This announcement by the company is extremely meaningful for the stakeholders who are extremely keen to know more about the details regarding the revamp plans as announced by Mr. Easterbrook earlier. The company has been dealing with several problems in the United States market which shows that competition has increased tremendously. The company’s sales trajectory for the first trimestral declined by 2.3 per cent across the globe but in United States, the sales declined by 2.6 percent.

In an interview to Reuters, the spokesperson of the firm recently made a comment that they are actually in quest of a development license in the region. This initiative by them will help to make decisions at a relatively faster pace in the region ensuring growth in the long run.

Wednesday 1 July 2015

Microsoft Wishes To Target India For Smartphone Growth



Microsoft wishes to capitalize on the emerging markets.

Microsoft Corporation since the time it has acquired Nokia Corporation’s smartphone division the previous year, the company has been making several efforts to boost the sales of its smartphones globally. The company has evaluated that it is extremely difficult to capitalize on the developed countries since Apple Inc. and Samsung Group are heavily disrupting the market through their high end products. On the other hand, there is a massive room for growth in emerging markets since these big companies are not much prevalent in these regions.

Microsoft initially bought the smartphone division of Nokia for $7 million. This was the time when the market share of Nokia had declined substantially by 50% to almost 0 due to the increasing popularity of Apple iPhones. Back in those days, Microsoft’s smartphone share was just 4 percent in the industry. At this point MSFT wished tp establish itself in the handset market so that they could penetrate deeper in the hardware segment. However, this initiative by the company was not appreciated by investors, app developers and mobile analysts believed that the path taken by this company was extremely small to actually allocate the resources.

However, despite all the tough time, the software giant has observed in its tenure it is still not willing to give up on its mobile segment and wishes to penetrate deeper into the Indian smartphone market which has immense room for growth and saturation. According to the recent news, Microsoft is all set to phase out the name of Nokia from almost 9,000 outlets and wishes to brand them again as their official Microsoft stores. According to Neil Shah, the analyst at Counterpoint Research spoke to the Wall Street Journal and stated, “Emerging markets are the only savior for Microsoft right now.”

Nokia earlier enjoyed immense popularity in the Indian smartphone market but over the passage of time it actually lost its charm and local giants started to capitalize on the market.

As reported by Rushabh Doshi, Canalys analysts to the Wall Street Journal, “Nokia’s strength in India lay in its vast network of distribution and strong after-sales service network which Microsoft must continue to maintain in order to elicit the brand loyalty that Nokia had in India.”

Micromax, a local smartphone giant has gained momentum in the Indian market by coming up with affordable smartphones that are equipped with top notch specifications. So now it will be extremely engaging to see that the plan of Microsoft to launch high end smartphones is likely to face competition in India since there are several key players present.