Monday 26 October 2015

Apple Caters To 6.5 Million Paid Music Customers Reports Tim Cook

Apple Music is doing well with 6.5 million paid subscribers reports Apple CEO.

The chief executive officer of Apple Inc. Mr. Tim Cook talked at the WSJD Live Conference the previous day that was hosted by the Wall Street Journal. Gerard Baker who belongs to the Wall Street Journal asks the company executive about the much hyped Apple Car, the sales projections for the company’s wearable tech Apple Watch along with the plans of the company for the future. When the executive was asked about the sales of Apple Watch, he chose to stay quiet on the matter and clearly mentioned that he will not give out any information which is not necessary as of yet. So the exact figures will reach the masses when the company reveals its earnings for the quarter on October 27. Mr. Baker believes that the company’s wearable device a part of Apple’s product category is actually indispensable. He was on the record when he made the statement. So this actually encouraged Mr. Cook to clear his stance and support the company’s offering. he claims that the Apple Watch deserves a chance and customer satisfaction is merely out of question. Although Mr. Cook statement shows a conviction and that the company will try its best to make a mark but a similar statement was also given earlier in September at the iPhone event. so then the executive started to talk about the company’s music streaming service known as the Apple Music where he told the masses that currently the service is catering to 15 million Apple users among which 6.5 million are subscribed to paid offerings. This is actually great news for the company since the numbers are extremely impressive since it took almost six years for Spotify to gain 10 million paid subscribers. However, it needs to be taken into consideration that AAPL is already a reputable company so gaining consumers is not a tough task but Spotify was a pioneer thus developing its niche in a market that had no idea about music streaming is again a great thing. Another thing that needs to be noted is that the company has almost 800 million credit cards on its database but only 6.5 million thought that the service was worth their money. The music service has potential since it is an Apple product that can lure all users but it still needs to do better. The company is content with its music streaming service performance but a lot more is needed in order to become the industry giant.

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