Are Ad Blocking Softwares Hurting Apple, Inc ?

The software giant has blocked Been Choice from its App Store so that the ad blocker does not hurt the company's revenue in any way.

Last week, Apple Inc. removed Been Choice, an ad blocker that blocked in-app ads on iOS, from the App Store. The tech company has recently announced to boost up the ad blocking business that has shown massive signs of taking over the ad industry and all the companies which are generally seen to earn from all such firms. The iPhone makers have decided to allow the availability of ad blocking apps to now be sold on the App Store, which will be allowing the users to experience an ad free surfing on the internet where all ads present on the browser will also be stopped and blocked. This latest update has been made to the newly update iOS 9, which has stirred up a feeling of fear among the companies that have been completely relying on business being carried out by the displaying of ads on the internet. Even though the giant has been receiving revenue from the ads as well, this step will still be taken by the firm. The main focus of this news is how the ad blockers are mainly going to affect the ad business that Alphabet has been carrying out lately, as the ad blockers will not be blocking the ads that are coming from the source of the iPhone makers, instead it will only be blocking the ads given by the search engine giant on the iOS software which is sure to give the tech giant some massive problems. The Been Choice ad blocking app that was blocked by the iPhone 6 Plus makers has been done due to the kind of technology that the app was offering to the users. The software giant discontinued selling the app in only a matter of few days, since the time of initiation. This app was found to be as a great one to block off ads on all kinds of browsers as well as on the mobile browser present on the iOS. The technology revolved around how the app kept a close look at the information coming in from the browser to filter the relevant ads accordingly. Even though the app wanted to still be there in the Apple Store to get bought, the giant seemed to have other plans as it ended all ties with it. Some analysts are also of the view that the software giant underwent such a change only to because it did not want an ad blocking app to hinder its process of receiving revenue from displaying ads on the internet.