Are Ad Blocking Softwares Hurting Apple, Inc ?

The software giant has blocked Been Choice from its App Store so that the ad blocker does not hurt the company's revenue in any way.

Last week, Apple Inc. removed Been Choice, an ad blocker that blocked in-app ads on iOS, from the App Store. The tech company has recently announced to boost up the ad blocking business that has shown massive signs of taking over the ad industry and all the companies which are generally seen to earn from all such firms. The iPhone makers have decided to allow the availability of ad blocking apps to now be sold on the App Store, which will be allowing the users to experience an ad free surfing on the internet where all ads present on the browser will also be stopped and blocked. This latest update has been made to the newly update iOS 9, which has stirred up a feeling of fear among the companies that have been completely relying on business being carried out by the displaying of ads on the internet. Even though the giant has been receiving revenue from the ads as well, this step will still be taken by the firm. The main focus of this news is how the ad blockers are mainly going to affect the ad business that Alphabet has been carrying out lately, as the ad blockers will not be blocking the ads that are coming from the source of the iPhone makers, instead it will only be blocking the ads given by the search engine giant on the iOS software which is sure to give the tech giant some massive problems. The Been Choice ad blocking app that was blocked by the iPhone 6 Plus makers has been done due to the kind of technology that the app was offering to the users. The software giant discontinued selling the app in only a matter of few days, since the time of initiation. This app was found to be as a great one to block off ads on all kinds of browsers as well as on the mobile browser present on the iOS. The technology revolved around how the app kept a close look at the information coming in from the browser to filter the relevant ads accordingly. Even though the app wanted to still be there in the Apple Store to get bought, the giant seemed to have other plans as it ended all ties with it. Some analysts are also of the view that the software giant underwent such a change only to because it did not want an ad blocking app to hinder its process of receiving revenue from displaying ads on the internet.

Apple To Work Towards Attracting More 'Switchers' From Rival Companies

The smartphone making company is now looking to attract more and more Android users to increase its user base.

Apple Inc has been enjoying a good position on the stock index since the higher than expected quarterly result that were recently announced by the firm in which it discussed how it is planning to give back cash dividends valued up to $200 billion to the shareholders. Since that announcement, the company has been going up on the stock by almost touching the all-time high value of the shares.

One thing that has been taken into consideration by the analysts is that the iPhone 6 Plus makers are carrying around the market value of around $735 billion which has made them into the biggest company in the world. Furthermore, it has helped them in being one of the most important parts of the S&P 500 due to the significant trade activities of the firm.

There are some factors that analysts believe are going to help Apple In becoming even more popular than it already is and by stealing users of Android that it has been doing for such a long time. If the most recent earnings call is taken into consideration, it will be seen that the CEO of the smartphone making company was seen to refer to its customers who were ‘switchers’ from the Android system and were now using the iOS system that his company provides.

Analysts also believe that Apple (AAPL) stock has been relying on its old and loyal customers to use upgraded and pricey versions of the smartphone that it creates and manufactures but to increase its user base and spread it out to more Android users has become a challenge for the firm. Therefore, analysts are of the opinion that by targeting Android users, the company can work its way into growing its user base. Tim Cook, the CEO of the Mac producing company, was also seen discussing how he is expecting more and more people to be switching to iPhone 6 from their Androids as compared to the previous numbers who switched to other models of the iPhones.

If a recent report released by Kantar Worldpanel is taken into consideration, it will be seen that the around one-third of the total user base of the iPhones in the European countries was previously using Androids and were considered as recent switchers. One of the reasons why more and more Android users were seen using the phones made by Apple is of the large screen that is now being provided in the latest iPhone 6 and iPhone 6 Plus that has attracted a lot of attention from users who wish to carry phones with big screens.