A research showed that old listeners are more likely to subscribe for Apple Music service.
There is no doubt in the fact that the smart phone industry is turning out be the most competitive one as the existing giants are leveling up their business whereas the new players are coming up with exciting inexpensive and expensive phones as well to make a mark. Recently, Apple Inc. has been making a lot of changes following their acquisitions in the similar category. The iPhone maker bought Beats and ever since it decided to launch a newer enhanced version of Apple Music. The company has been doing a lot of changes software and hardware wise just to provide its loyal customers with the best phone ever. However, with Apple Music, the young hip image of the company might be in jeopardy. The company started with the free trials of its music service will soon be coming to an end hence the users will have to be paid on a monthly or yearly basis to access it. Hence once free trials are over, it will be known whether Apple Music is worth a try or not. Quartz reported, “Apple Music has an advantage over competing services there because it’s pre-installed on iOS devices and mixes owned tracks with streamed music.” As of now, youth using Apple iPhones is not content or feel good about the new music service. Jackdaw Research which is a consumer technology research firm carried out a research which stated that mostly the old listeners will still be subscribing for Apple Music. The company used MicroHero’s surveys to collect information from 500 iPhone users regarding this. Young users of iPhone were more happy signing up for a free three month trial of this service but there are more old users looking forward to subscribing and carry on with Apple Music in the future. Around 62 percentage was under 35 are getting their subscriptions cancelled or already got it cancelled as the free trials approaches towards the end. Only 33 percent people aged 35 or older cancelled. Furthermore, it is believed that around 67 percent to 70 percent people aged 35 will be continuing with Apple Music and has paid for the subscriptions. According to Jan Dawson, who is a chief analyst at Jackdaw Research, stated “When you have more money and less time, you’re more likely to spend more to get exactly what you want”. It will be exciting to see how the company attract users to subscribe for its music service.
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