Apple Inc. will again use Stephen Curry in their iPhone 6s Promo.
Apple Inc. has been advertising its flagship smartphones quite aggressively where they are using the star power to intrigue the masses. The company came up with its recent advertisement that catered to the Live Photos feature on the iPhone 6s. Mr. Stephen Curry, a renowned basketball player was seen as part of these advertisements. Moreover, he was also seen in the company’s “The Camera” promo paired with Jamie Foxx- the media icon. The company has come up with a series of television advertisements that will allow Apple users to get exclusive preview of the iPhone 6s and its top notch features. The tech behemoth’s recent “Half-Court” promo is aimed to give users an insight regarding the Live Photos feature allowing them to capture a small footage that will be of the time before and after a picture has been snapped. The company wishes to give limelight to Mr. Curry for which a player from the Golden State Warrior is asked to make a half court that will be reviewed via a Live Photos platform. By suing Mr. Stephen Curry repeatedly in the company’s advertisement for the Apple iPhone 6s, the company wishes to intrigue a larger audience in comparison to what they have achieved in the past. The recent promos talk about all the new features of the iPhone 6s such as the Apple Pay, 3D Touch features, Siri, a top notch camera with high definition slow motion recording capabilities that show that Apple is extremely keen about sustaining its position in the market as a tech giant. Moreover, it is also believed that be releasing the 15 seconds promos that are solely focused on the features that are integrated in the smartphone will assist the company to flaunt the highlights of the smartphone like its digital assistant Siri and Apple Pay. The strategy deployed by the company is smart since by using Jamie Foxx and Stephen Curry, they have already got ample media traction. The basketball player has given the company a chance to use more diversified yet consistent steps to bolster its “The only thing that's changed is everything" campaign. The company will also benefit through these promos since they will allow the company to target a broader audience across the globe that are anticipating the smartphone. It is evident that the company is investing heavily in advertisement since they have already released seven promos as of yet.
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