Microsoft Xbox One Loses Its Japanese Market

Microsoft only sold 100 units of Xbox One after E3.

Microsoft Corporation did relatively well in pulling off an exceptional show this year. The company’s Electronic Entertainment Expo (E3) was a major success and many perceive that it was successful in even overtaking Sony Corp. for the very first time since its launch in 2013.

The battle between Sony and Microsoft is nothing unheard of where both the companies are trying their best to reign over the industry. This year too, the E3 showcased this rivalry with ample zeal and enthusiasm.

Microsoft utilized this opportunity to showcase the trailers of its popular video games. these trailers were the expected editions of the famous franchises that were shown parallel to HoloLens- which is a headset, that is aimed to enrich the virtual reality experience.

At this point, Microsoft has several things to be worried about regarding its gaming consoles. The company has not done quite well in Japan, however many expected that the game might change for them after their E3 success. But this is not the case anymore since their gaming console sales in Japan are on their all-time low.

According to the data obtained, Microsoft had been successful in only selling 100 consoles in the Japanese market. This is a very disappointing state for the company since the Japanese population accounts to 120 million where only 100 units were sold despite the hype created by E3.

The staggering performance of Microsoft in the Japanese market is not big news since previously the head of Xbox division in Japan also resigned due to the same issue. Their unit sales performance shows that the company is not even trying to revive its position. The tech giant basically started off with selling around 23,562 units only within four days of its launch. In the third week, it sold 1,314 units only which is down to merely 100 now. Clearly the Japanese market has lost imminent interest in the Xbox One since mostly Asian gamers enjoy Sony’s PlayStation comparatively.

On the other hand, Sony has been doing fairly well in this market where 322,000 units of PlayStation 4 were sold in just a matter of 2 days. This is said to be 15 times more sales than what Microsoft Xbox observed during the same time span. Microsoft at this point needs to take several major steps that can help them to redeem themselves but at this point it seems like a relatively difficult task.