Facebook's Ad Network Growth in Europe Hindered By Watch Dogs

The media giant is yet again facing issue regarding privacy in the European region as it tries to introduce a new ad feature.

In a recent published news article, it was seen that Facebook Inc has yet again found itself in some unwanted trouble. It has so been informed by the Wall Street Journal reporters that the social media company has been making attempts to introduce a new advertising policy in the European region but die to the watch dogs that have previously been a little too tough on the media site for security reasons, are now having issues with the firm’s ideas again.The watch dogs have increased their surveillance on the social networking site as it has a shaky history of trying to temper with the personal information of the users, something that has become a point of attention for the authorities in the past.

Analysts are of the opinion that till now Facebook has tried to overcome the issues that the authorities in the European region seem to have, but if this continues, it can easily be said the revenue generated by the firm through the user base in the countries based in Europe is going to get affected quite adversely, something that the media company should be ready for. This is also being said as some analysts are of the belief that the ignorance received by the social media giant most of the time where privacy issues are concerned are not going to take it anywhere and at one point, it is going to regret it when revenues fall by a massive difference.

WSJ was seen getting into a discussion with a marketing firm that works in the digital field and it was reported that the firm eMarketer, emerged with the opinion that Facebook has shown little interest in solving the privacy concerns that the European regulators have always come up with which is something that should be taken into consideration by the firm before it is too late.

The digital firm believes that the social media website needs to keep a check on where there are loopholes in its system and solve them. In case it does not do that, the firm informed that no such signs of growth can be shown in which the media giant can grow itself in the region. This will not only make it unpopular in other countries of the world but will also result in it receiving much lesser revenue on an overall basis.

The fact that Facebook enjoys active usage of around 300 million users from countries in Europe is something to be reckoned with and can definitely not be ignored. By losing those valuable users the firm is going to suffer on the cash flow and for that it needs to work on its privacy policies.