Apple Pay To Make Its Debut In United Kingdom This Summer

Apple Pay expected to make its debut in United Kingdom this summer.

Apple Inc.’s Apple Pay wishes to penetrate deeper in the market thus for the same reason the company is taking several initiatives that will help establish the payment services. According to a recent post by Telegraph, almost eight months have passed since the company has launched its mobile payment service and now it is all set to launch this service in United Kingdom this summer.

So far, the company has not really announced about the launch of Apple Pay in UK. However, according to sources close to the company, Apple will make this announcement during the company’s annual Worldwide Developers Conference taking place at Moscone West, San Francisco. The company will be required almost two months to officially offer its services within the region.

The mechanism of Apple Pay integrates Apple iPhone and Apple Watch through near-field communication technology (NFC) that is equipped on the company product that makes mobile payments possible. The company got a fairly satisfactory response from the launch of this service therefore since October; the company has been in contact with several retailers and bank with an aim to expand this service in other countries along with expanding the reach to various stores.

United Kingdom is a relatively strong market where the company can easily install this service as most places in the region already have the necessary infrastructure that accepts Apple Pay. A substantial number of chip card terminals that have the necessary technology that is already built in a manner that can make the contactless credit card transactions possible. On the other hand, United States is a relatively difficult market for the company’s service since they are currently using conventional debit and magnetic strip credit cards.

However, this is likely to change now as the authorities have given a deadline till October before which retailers and merchants will be forced to deploy such credit card terminals that are able to support the new chip card technology. So, most of the upcoming terminals will be equipped with the resources to function Apple Pay. Apart from this the company is also expected to come up with new reward programs that will encourage individuals to use this service.

According to 9to5Mac, this is not the first time where Apple has thought of a reward plan, but initially they wished to come up with such a program during the FY14 festive season but, however, the launch was postponed. United States market has evolved for Apple Pay where more than 300 banks support this service.