Facebook will offer free Bluetooth beacons to retailers and small businesses.
According to a recent report by the social media behemoth, Entrepreneur Facebook Inc. has announced that it wishes to offer free “Bluetooth Beacons” to several small businesses. This will also be offered to retailers which are a part of Facebook’s Place Tip feature.
The company introduced the Place Tip feature in the fiscal year of 2015 for all consumers to check in at various locations or by activating the location setup on their smartphones through the Facebook app. Place Tip has the ability to share all important information which includes the recommendation made by friends who have already visited the location. This feature is also used by retailers on Facebook.
According to recent news, the social media behemoth is offering an attractive opportunity to small business operators and retailers to optimize their place tips completely. The company wishes to take this venture ahead and will expand its Bluetooth beacons once it is launched in New York, United States.
The idea is to acquaint users with the service and encourages them to invest their time on it. This is a relatively smart initiative by the company which will help them in giving the traction it deserves. Many retailers and small business owners are not aware of this service, so if they are provided these beacons then they can easily be motivated to use this Facebook service.
Facebook has an active mechanism through which it keeps a track of the location of users by using cell towers allowing with GPS- the Global Positioning System. However, when Bluetooth beacons will be used with Place Tips then the mechanism is likely to get more efficient. This will engage the Facebook app users more who use Apple Inc.’s iOS. However, users of Google Inc.’s Android operating system are also offered other location signals.
Moreover in other news, Twitter Inc. has already made a good investment in terms of marketing beacons that is one. The company is one of the largest contributor to the Swirl fundraising. The Facebook stocks have closed at $80.67 which is 1,8 percent down and has also gained around 2 percent this annum.
Hence, Facebook has come up with something engaging that will help them to encourage small businesses and retailer to use their Place Tip app. The company always comes up with something engaging that helps them stand out and promotes their product and service to a great extent. The popularity of this initiative can be governed from the fact that Twitter is also on the same track.
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