YouTube is coming up with a gaming app that will be a threat to Amazon Twitch
Google Inc. is extremely popular for its video streaming service YouTube. This platform is now on the verge of transforming itself to a gaming site as well where they have come up with a new app that is focused towards video gamers. The aim behind launching such a platform is that it can gather those consumers that are not comfortable with Amazon’s popular gaming service, Twitch.
YouTube has evaluated the potential market for gaming that is likely to expand exponentially by 75 percent in the fiscal year of 2015. These figures have been put forward by Bloomberg, which have acquired these digits from Ryan Wyatt who heads the gaming partnership for YouTube. During the latter half of FY14, YouTube started to work on its gaming application. This was relative the same time span when Twitch was acquired by the Ecommerce giant, Amazon.
Bloomberg also reported Mr. Ryan Wyatt comments on his company paving towards game development by saying, “You could argue YouTube is the best video game site out there, but, if we’re being honest, not everyone in the gaming community feels that way. We’ve never really built gamers the experience they deserve.”
Therefore it is said that YouTube’s new application will be successful in putting the live stream as a frontrunner. So now users will actually be able to broadcast their game plays with ease. the search engine giant has stated that the gaming app for YouTube will be rolled out in the coming few months. It will not just be a standalone application but they will also come up with a revised web based portal for the gaming platform of YouTube.
According to sources “It will bring together YouTube’s gaming videos, livestreams, as well as community features into one single space. Users will be provided with customization features that will allow them to add their preferred games to “favorites” and highlight those games during searches coupled with tagging them as my games.”
This now results as a potential threat for Amazon since they were the only front runners before YouTube. The complaint has a relative strong consumer base which will also involve gamers. So now if users are provided with an alternative then the business of Amazon will be at stake. YouTube however has a strong market position and has earlier also experimented with gaming that had a positive impact on their overall performance. Google would not have to invest much time, money and energy on this gaming platform since the market is already established.
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