Should Google Inc Acquire Twitter?

Analysts believe that the tech giant would want to take over Twitter but might not be in a position to do so.

The recent Google news update has been entertaining rumors about the tech giant having plans for acquiring Twitter Inc. This news has been made a little more legit as it was heard that the media company was seen to have hired Goldman Sachs, an equity firm, for the purpose of handling attempts of other giants of the industry who are trying to take over or buy the company. This step taken by the social networking company confirmed the analysts and shareholders that the company was in fact threatened by other giants of the industry who had serious plans for acquisitions.

Twitter has always been in the news related to acquisition plans that other companies are usually making to take over the social media company. Taking the history into consideration, it can be seen that in 2009, Google made its first attempt to acquire the company for $250 million but the deal did not get completed for some reasons unknown. In 2011, the networking firm was again offered a takeover by none other than Facebook for a massive $10 million but this request also got ignored by the company owners. This time around, however, the search engine giant has made an offer to the media company of a much higher amount than before.

The fact that Google wishes to buy Twitter clearly shows that the tech giant wishes to make it big in the social media industry as the previous attempts of the company was either deemed unsuccessful or were belittled by none other than social media giant Facebook Inc who has an extensive user base of around a 1.39 billion users.

Facebook has been enjoying revenue generation on a lot of platforms by offering various kinds of services to its users, beating Google Inc on many levels. By taking over Twitter, which is yet another social media giant and is the only site which is still capable of competing with the success and popularity of FB, the tech giant will be able to dust off its sluggish sales of the past few quarters and will be able to fight back with its competitors in the tech industry by a mile.

Even though Facebook is a lot of steps further from any of its competitors, Google Inc feels that it should yet not give up or get dominated by the giant. However, analysts believe that acquiring Twitter might just not be easy for the android store giant as over the period of time, the share value of the media company has increasingly risen upwards and to buy such a company might turn out to be very expensive for Silicon Valley Company.