Facebook Plans To Penetrate Into Chinese Ad Market

Facebook Inc plans to step into the Chinese market through the ad industry of the country

Facebook Inc has been trying very hard to capture the ad industry and in the process it has managed to take away Google Inc’s limelight as well. The social media company not only has its eyes set on the US market, but it has also been working towards attracting the Chinese ad agency in order to increase revenue through ads in China. In the most recent news update, the social networking company was yet again seen to have made efforts to attract more advertisers from the Asian country.

Facebook seems adamant about making an impact on the Chinese ad industry as the company was recently seen to have signed a deal with one of the ad agencies in the country with whom the media company will carry out further plans for penetrating the market. This deal will help the networking company to attract even more companies for the purpose of business. This has been reported by the Wall Street Journal and the report further explains that the fact that the social media site from the United States is able to step into the Chinese market like that is quite exceptional as people in the country have been banned from using the networking site.

The fact that Facebook is banned in China is not being taken lightly by the social media owner Mark Zuckerberg and the company has been constantly trying to enter the country through different means. This time it is through the advertising industry. Analysts are of the opinion that the social media company is carrying out this step to make the world, in general, realize how powerful it is with a user base up to 1.39 billion, considering it has not yet been operated in China.

Social media experts have predicted that if the government of china removes the ban that it has put on Facebook in the country, then the site can attain a lot of popularity in the capital of the state. Even though there are a few social networking sites in the China that are used by the people in large numbers, it is felt by the analysts that people there are still expecting a new platform to be offered to them that would give maximum satisfaction to them.

Facebook also has its eyes set on Youzu Interactive which is a Chinese designer for online games. This game developer has spent around a million Yuan to promote their most important game of the season League Of Angels on the US company, according to a report by the Wall Street Journal.