Visa Appoints Lynne Biggar As New Chief Marketing and Communications Officer

Visa makes another addition to its employees by hiring Lynne Biggar as its chief marketing and communications officer.

Visa has made another addition to its senior associates by appointing Lynne Biggar as the new chief marketing and communications officer, who will become an operational member of the financial business from February 1. She was previously working at Time Incorporation as the executive vice president of consumer marketing and revenue.

Her position indicates that she has a good experience in the field and is eligible for the post at Visa. She also spent 20 years from 1992 at American Express in different designations including many marketing and managerial positions in the United States and even internationally. She was also a member of American Express Global management department.

The CEO of the financial services provider, Charlie Scharf, had a few words to say regarding the recent addition to the company. He said, “We are delighted to have Lynne joint the Visa team to guide our marketing, brand and communications efforts, Lynne’s extensive global marketing and product experience will be a great complement to our talented marketing and communications team.”

Lynne has massive experience in the field she has been hired for according to the evidence, and is quite excited to be joining the banking business. She has also worked in San Francisco for different companies at different position of strategy and marketing. She was included as one of Folio’s top women in media in 2014 and included as the list of 25 most influential women in travel by ForbesLife.

The position at the e-commerce mobile payments provider taken by Biggar previously belonged to Antonio Lucio, who decided to leave the company in April and joined Hewlett-Packard instead.

Lynne Biggar received her Bachelor’s degree from Stanford University at international studies and did her MBA from the Columbia University. Huge improvement in terms of marketing can be expected from the company after this extensively experienced addition.

Visa received good news recently by major merchants adding its service in digital payments known as, Visa Checkout. Many merchants including Starbucks and Walgreens have added the company’s payments services, which will help the business to grow more and prosper.

The same service was launched by the organization in 2014, when it saw its competitor MasterCard generating profit from launching the same service in 2013, known as MasterPass. It is making good progress this year according to report so far. Visa learned much from its competitor to launch the service and exceed in the same game.