Apple’s Biggest Worry Is The Apple Watch

Apple Watch has turned out to be a mess for the company

Apple Inc. has been in the limelight since quite some time now where the company has been struggling to deal with the issues regarding its iPhone inventory. Moreover, issues regarding the company’s ability to come up with an upgrade cycle which spans over two years after the launch of the iPhone 7 are also piling up. However, the thing that needs attention is the company’s wearable technology namely the Apple Watch.

Initially when the company devised its strategy, it decided to grow this Apple product slowly. So with time they wanted to design an ecosystem that would make it the next big thing in the fraternity. But what the tech giant failed to understand is the conventional approach of the company i.e the premium pricing of its product and the hardware updates which were launched once in a year were not going to garner traction for this product range.

The company has recently teased its fans by revealing secret image of a new Milanese band on its official website. The company has been found revealing new bands, software and applications for its wearable technology. This indicates that the company is now poised towards the improvement of its wearable device.

The tech giant needs to understand that the Apple iPhone is a mature product category that has its particular niche audience. Thus, it does not need as much promotion and limelight like the Apple Watch which is stumbling attract its users. Despite AAPL has a strong presence in the tech sector, it has still failed to attract the wearable segment as of yet.

Another factor that the company needs to take into consideration is the pricing of the Apple Watch. The wearable tech is priced at $299 and up. Buyers now claim that the price of the device is extremely high and the masses are not even aware of the functionalities and usage of the Apple Watch. Moreover, all those who do not own an iPhone then cannot benefit from the wearable device at all.

These days several variants of the Apple Watch are available in the market. However, the thing that has sabotaged the existence of this wearable tech is the availability of cheaper priced variants that are run on Google Android. These devices are compatible with a wide range of smartphones that make them more user friendly. Hence the company now needs to bring Apple Watch out of its tyranny and attract a wider range of audience by covering the loopholes