McDonald's Next Comes With New Innovations

McDonald's Next is the "next big thing" with its high end offerings.

McDonald’s Corporation has a history of being consistent, with productivity and cost efficiency. It now wishes to make a change and come up with something innovative. So, this is considered as the best option available in the market for the best burgers and delicious fries; but beware, you’d be guilty for your cravings the next day you come out of your dilemma. 

In Hong Kong, the company wants to embrace a massive change. McDonald’s has been present in the region since past 40 years but now it is going to embrace a massive change. In December, it vouched to change one of its retail outlets into a first fast food chain of its kind in the form of McDonald’s Next. This restaurant is devised with an aim to be progressive and modern.

Things have changed for the fast food organization where now it is not going for monotonous, pale yellow and red color tinge but have opted for harsh lighting. So now a sleek white and black logo, with top-notch lighting, high-end metallic based interior along with a salad bar will be present to make a difference.

All those who used to complain about McDonald’s menu being unhealthy can now take a stride since healthier alternatives are now added to the menu to lure the “weight watchers”. Moreover, the company has come up with high-end coffee blend. Apart from this, it is also offering table service that will start from 6 p.m. The idea is to elevate and take the restaurant experience to a completely new level.

According to CNN, “The branch, located in the city's Admiralty neighborhood, has also been fitted out with mobile phone charging platforms, free Wi-Fi and self-ordering kiosks.” CNN approached the business to ask why it chose Hong Kong as a location for this outlet. However, it has not responded to the matter.

Briefly stated, the initiative is one of a kind that requires applause by the company. Health and weight conscious customers now have some benefit since quinoa and other healthy items have been added to the menu. This initiative will also attract all the coffee lovers since premium coffee will be served.

Starbucks and other coffee giants in the region need to be conscious now since there is immense competition at stake. McDonald’s Next is a great breakthrough and needs to be taken globally to make a drastic mark. People already love the change and reacted positively to the new additions.