McDonald's To Progress Rapidly Under Easterbrook's Leadership

The fast food company has been rated bullishly by the Street analysts who have also appreciated the way Easterbrook has been carrying the giant foward.

McDonald’s Corporation has been on a roller coaster ride for the past couple of months and things have now started to take a positive turn, which analysts believe is due to the progressive leadership it is receiving from Steve Easterbrook, who took the CEO’s position in the management a couple of months back. The shares of the company have climbed the ladder in a rapid speed over the past few weeks and now the giant has scored a share price which is 20% higher than the share value it had a year before the current one. This progress in the stock market is one to be taken into consideration by the rivals, even though the fast food giant still has a lot to improve at.

As per the records on the index, McDonald’s stock has turned out to be one of the best performing ones so far in the year and this is great for the investor sentiment, which was previously quite over to the bearish side due to the negatives being faced in the sales department. The giant has been covered by analysts at The Street and one such analysts, Brian Sozzi, has presented an analysis report to the investors in which he has stated that the fast food giant has the biggest franchises and outlets network spread all over the country and this just brings it more responsibility to deal with its problems in a much better way than how its rivals handle theirs.

McDonald’s management, under Easterbrook’s strict guidance, has been carrying business activities forward quite positively, facing some problems here and there nonetheless. At the time Don Thompson left the company, who is the ex CEO of the food giant, the food giant was almost in ruins with almost all the equity firms giving out bearish ratings to its stock without thinking twice. Easterbrook, however, has no doubt turned things around on a massive level by first bringing out the Turnaround plan and then implementing it with higher cash dividends for the investors along with the all-day breakfast plan which has reportedly increased the previously sluggish sales of the company.

On the other hand, McDonald’s restaurants are also experiencing really low same stores sales but despite that, Sozzi has stated that Easterbrook’s efforts to bring a much needed difference to the business strategies of the giant have indeed brought to the food giant exactly what it needed to sustain its position in the market. The analyst also believes that he has, with great leadership skills, turned out to change the company’s destiny on the whole by making it turn towards a new direction with no intentions of lagging behind anymore.

McDonald's Seems To Be Doing Great on Instagram

The food company seems to be working its way up on the social media, which is appreciated by analysts.

Recently McDonald’s Corporation was witnessed to pull off its turnaround plan as its share price climbed upwards on the index, along with some major disturbances in the kitchen, which was also considered as a problem for the food company. The company previously lagged behind in making a strong position for itself where the social media advertisement was concerned, which was not doing it any good as other rivals in the food industry seemed to be carrying out a strong social media campaign to advertise their food deals that helped them to increase their customers. Analysts in the food industry were previously seen to make critical remarks about how McDonald’s business needs to come up with the right kind of activeness on the social media in order to make its turnaround plan even better than it already is. It now seems that the fast food company has taken the analysts’ advice and is now on its way to make its advertisement plans much better than before. Recently, the giant posted a picture on Instagram to tell the customers of its all day breakfast plan, with a picture of four breakfast products on the menu in which the caption asked the users to comment the name of the deal that they liked the most. That picture alone reached out to a huge number of around 29,500 people who liked it and a massive 1,041 comments were made on it, which turned out to be a big change as compared to the posts made by McDonald’s management, which only received around 17,850 likes and roughly 226 comments on an average. Analysts are of the opinion that this progress in receiving more popularity on its most recent post other than its other posts shows that the giant needs to get even more active on the social media, as it will be definitely be welcomed by the customers on great level. It is also believed by the analysts that the food giants, which actively keep updating their social media profiles, are often seen to be attracting more customers towards their food deal than the other companies that are not so active. The giant are showing some rapid adaptation to new technology as it was observed to have released an app for the customers to reach out to the McDonald’s restaurants without much ado, and the app has so far been downloaded around 2 million times already.

McDonald's Makes Another Attempt To Improve Its Menu

The fast food company has added the kale in its breakfast menu to attract health conscious customers.

McDonald’s Corp (MCD) has decided to bring about some more changes in its menu according to the most recent news release. The fast food chain company has decided to introduce ‘kale’ in some of the franchises it owns in the United States as well as in Canada. Since the food company, a stock has been witnessing a constant decline for the past couple of quarters. One of the main reasons for the decline was given by the customers was that they were now looking for something that is not as unhealthy as the fast food that the restaurant has to offer and their interests were seen to more towards health conscious diets and food plans.

Hence, to overcome these issues of the health conscious customers, McDonald’s restaurants have recently added the usage of kale in the menu for breakfast. This addition in the menu has solely been done for the purpose of attracting its old customers back who have trailed away as they did not wish to continue intake of unhealthy oily fast food. This statement can be confirmed by a previous statement of the company that it was heard saying only some time back in which it publicly refused the idea of making an addition of kale in its menu or burgers. So now it can be said that the food company is desperate to bring about some positivity in its business.

This is also taken as a smart move by McDonald's as only recently, it was seen that kale was granted the position of being one of the best vegetables for health which not only gained the attention of all the health conscious people, but it also made them increase their consumption of the vegetable more in their meals. Diet planners and people who are conscious about keeping themselves healthy are widely seen to have massively increased their green vegetable intake in which kale is topping the list, according to the recent records from grocery stores.

As for the recent move of McDonald’s, the addition of kale is only done for a limited period of time as around nine branches of the restaurant will be providing the green vegetable in its breakfast items for a trial. As for the franchises in California, the leafy vegetable will be made available with other sidelines like eggs and turkey and it will not be too pricey, coming around at around $4 per serving.

In Canada, McDonald’s menu has introduced kale in three different kinds of meals. According to recent news, kale has taken the town with the storm as most of the food chains and outlets have publicly increased their usage of the green veg.