McDonald's To Progress Rapidly Under Easterbrook's Leadership

The fast food company has been rated bullishly by the Street analysts who have also appreciated the way Easterbrook has been carrying the giant foward.

McDonald’s Corporation has been on a roller coaster ride for the past couple of months and things have now started to take a positive turn, which analysts believe is due to the progressive leadership it is receiving from Steve Easterbrook, who took the CEO’s position in the management a couple of months back. The shares of the company have climbed the ladder in a rapid speed over the past few weeks and now the giant has scored a share price which is 20% higher than the share value it had a year before the current one. This progress in the stock market is one to be taken into consideration by the rivals, even though the fast food giant still has a lot to improve at.

As per the records on the index, McDonald’s stock has turned out to be one of the best performing ones so far in the year and this is great for the investor sentiment, which was previously quite over to the bearish side due to the negatives being faced in the sales department. The giant has been covered by analysts at The Street and one such analysts, Brian Sozzi, has presented an analysis report to the investors in which he has stated that the fast food giant has the biggest franchises and outlets network spread all over the country and this just brings it more responsibility to deal with its problems in a much better way than how its rivals handle theirs.

McDonald’s management, under Easterbrook’s strict guidance, has been carrying business activities forward quite positively, facing some problems here and there nonetheless. At the time Don Thompson left the company, who is the ex CEO of the food giant, the food giant was almost in ruins with almost all the equity firms giving out bearish ratings to its stock without thinking twice. Easterbrook, however, has no doubt turned things around on a massive level by first bringing out the Turnaround plan and then implementing it with higher cash dividends for the investors along with the all-day breakfast plan which has reportedly increased the previously sluggish sales of the company.

On the other hand, McDonald’s restaurants are also experiencing really low same stores sales but despite that, Sozzi has stated that Easterbrook’s efforts to bring a much needed difference to the business strategies of the giant have indeed brought to the food giant exactly what it needed to sustain its position in the market. The analyst also believes that he has, with great leadership skills, turned out to change the company’s destiny on the whole by making it turn towards a new direction with no intentions of lagging behind anymore.

McDonald's Seems To Be Doing Great on Instagram

The food company seems to be working its way up on the social media, which is appreciated by analysts.

Recently McDonald’s Corporation was witnessed to pull off its turnaround plan as its share price climbed upwards on the index, along with some major disturbances in the kitchen, which was also considered as a problem for the food company. The company previously lagged behind in making a strong position for itself where the social media advertisement was concerned, which was not doing it any good as other rivals in the food industry seemed to be carrying out a strong social media campaign to advertise their food deals that helped them to increase their customers. Analysts in the food industry were previously seen to make critical remarks about how McDonald’s business needs to come up with the right kind of activeness on the social media in order to make its turnaround plan even better than it already is. It now seems that the fast food company has taken the analysts’ advice and is now on its way to make its advertisement plans much better than before. Recently, the giant posted a picture on Instagram to tell the customers of its all day breakfast plan, with a picture of four breakfast products on the menu in which the caption asked the users to comment the name of the deal that they liked the most. That picture alone reached out to a huge number of around 29,500 people who liked it and a massive 1,041 comments were made on it, which turned out to be a big change as compared to the posts made by McDonald’s management, which only received around 17,850 likes and roughly 226 comments on an average. Analysts are of the opinion that this progress in receiving more popularity on its most recent post other than its other posts shows that the giant needs to get even more active on the social media, as it will be definitely be welcomed by the customers on great level. It is also believed by the analysts that the food giants, which actively keep updating their social media profiles, are often seen to be attracting more customers towards their food deal than the other companies that are not so active. The giant are showing some rapid adaptation to new technology as it was observed to have released an app for the customers to reach out to the McDonald’s restaurants without much ado, and the app has so far been downloaded around 2 million times already.