McDonald's Makes Another Attempt To Improve Its Menu

The fast food company has added the kale in its breakfast menu to attract health conscious customers.

McDonald’s Corp (MCD) has decided to bring about some more changes in its menu according to the most recent news release. The fast food chain company has decided to introduce ‘kale’ in some of the franchises it owns in the United States as well as in Canada. Since the food company, a stock has been witnessing a constant decline for the past couple of quarters. One of the main reasons for the decline was given by the customers was that they were now looking for something that is not as unhealthy as the fast food that the restaurant has to offer and their interests were seen to more towards health conscious diets and food plans.

Hence, to overcome these issues of the health conscious customers, McDonald’s restaurants have recently added the usage of kale in the menu for breakfast. This addition in the menu has solely been done for the purpose of attracting its old customers back who have trailed away as they did not wish to continue intake of unhealthy oily fast food. This statement can be confirmed by a previous statement of the company that it was heard saying only some time back in which it publicly refused the idea of making an addition of kale in its menu or burgers. So now it can be said that the food company is desperate to bring about some positivity in its business.

This is also taken as a smart move by McDonald's as only recently, it was seen that kale was granted the position of being one of the best vegetables for health which not only gained the attention of all the health conscious people, but it also made them increase their consumption of the vegetable more in their meals. Diet planners and people who are conscious about keeping themselves healthy are widely seen to have massively increased their green vegetable intake in which kale is topping the list, according to the recent records from grocery stores.

As for the recent move of McDonald’s, the addition of kale is only done for a limited period of time as around nine branches of the restaurant will be providing the green vegetable in its breakfast items for a trial. As for the franchises in California, the leafy vegetable will be made available with other sidelines like eggs and turkey and it will not be too pricey, coming around at around $4 per serving.

In Canada, McDonald’s menu has introduced kale in three different kinds of meals. According to recent news, kale has taken the town with the storm as most of the food chains and outlets have publicly increased their usage of the green veg.