Toyota Motors to Attain Global Popularity at Olympics 2020

Toyota Motor Corp (NYSE:TM)  has signed a deal with Olympics in which the company will get a good chance to promote the company at the massive sports event to be held in 2020

According to the most recent news, Toyota Motors is expected to obtain open publicity in 2020 at the Olympics in which the company will get a chance to showcase its car that is powered by hydrogen. The company will be getting a golden chance to promote its automobiles at the biggest event of the year in which the main focus will be on the hydro fueled cars of the company. Other than that, the Japanese automakers will also be promoting other cars of their company. The main star of the event will be the Toyota Hybrid cars as it is relatively a new industry and for the purpose of promotion, a step like this is needed to be taken.

Toyota Motors has signed a deal with the concerned authorities of the worldwide Olympics and according to a news report by Associated Press, it has been confirmed that the company has gotten the permission to showcase their cars in the next big event planned to take place in five years.

The Japanese company is getting a chance to make such promotional plans as this time around the Olympics will be held in Japan in the capital of the state, Tokyo. The company will be one of the biggest sponsors of the event as a deal valued up to $1 billion has been signed which is a part of the marketing program of the biggest sports event in the world.

The deal between the company and the event organizers is that the company will be allowed to market its products for eight long years using the traditional rings of the Olympics. This time period will start from the year 2017 and end in 2024. The right to use the Olympic theme for promotional activities related to the marketing of the cars made by the Japanese company will be given to the company according to the TOP program of sponsorship.

Toyota Motors has signed this deal in which the company will be giving back around $835 million for a sponsorship plan that gives such a golden chance to the company to promote their products. According to reports by the Japanese media channels, it says that this deal has been signed for a really high amount as compared to the previous deals of this kind of sponsorship plan.

Other gaming events which are somehow interlinked which the Olympics will also be available for the Toyota Company to carry on their promotional programs as this is something that was also decided in the deal that the company signed.