BlackBerry Stocks Are Likely To Fall

BlackBerry stocks have not done quite well in Q4

BlackBerry Ltd. Is a popular name in the smartphone market that was once the pioneer seller in terms of its smartphones and other products and services. The company’s BlackBerry Messaging Service (BBM) was an imminent success where the corporate sector soon switched their preference to the company and many organizations made sure that their employees had one of these magnificent gadgets.

However, the company could not soon keep pace with the evolving demands of customers and many users then diverted to iOS and Android operating system. Because of this change, the demand of BBRY smartphones declined to a great extent and soon the company lost its market completely.

BlackBerry stocks at that time suffered to a great extent but then the company started to draft ways for revival that could also not do much good for them.

Few months ago, the company again showed signs of improvement and their strategy was changing according to the need of time and many analysts expected that BlackBerry stock price will get better in the times to come. The turnaround strategy for them has not worked well and its smartphone market has again declined. However, skeptics believe that the worst is yet to come.

BlackBerry recently posted the results of its Q4 on March 26, FY14. According to this report, the company has made the least revenue in this quarter after 9 years which is a dreadful start to their turnaround. Mark Sue, analyst at RBC considers it to be a warning to this company.

When Apple started to launch its flagship products in the year 2007, the company could not keep pace that resulted in their turmoil. The new devices by the company were far more modern, up to date and served the purpose. This however created a vacuum for BlackBerry thus they couldn’t pave their way to redemption.

The company then realized that they might not be suitable for the elite markets so they started to divert their focus on emerging markets. This strategy was initially very successful as they received a welcoming response from the developing countries but, in the long run, this could also not cope up with their losses.

Hence, at this point in time BlackBerry after launching several new products like SecuTablet is still on the verge of failure. This is an alarming state of the company who has no other option left that can help them sale across the shore.

If they do not take any positive step now then the entire journey might turn out to be disastrous for them.