Monday, 9 March 2015

Tesla Motors Continues To Establish Itself in China


Tesla Motors has been on a consistent ride towards penetrating itself into the global market and the first stop that the company has decided to make is in China. Tesla’s prior experience with the Chinese market has not worked much for the company, but that has not put it off from the mission of establishing itself in the country. The sales of the electric cars made by the automakers have been r facing a decline from the time it stepped into the auto market in China, something that has completely taken the electric car makers off the guard.

One of the main reasons why the company has failed to make itself popular in the Chinese auto industry is that there no proper resources available for the EV users to recharge their electric cars which have played a huge part in the defamation of the car produced by Tesla. The resources presently available in the country for EV customers are inadequate and have resulted in customers becoming troubled and frustrated. This explains why the EV automakers have failed to create a space for themselves in the Chinese auto industry.

Analysts have suggested that for Tesla (NASDAQ: TSLA) to make the people of China comfortable with its EVs, the company needs to make sure there are enough resources available for the people to recharge their electric cars without much ado. If that is not done by the company then the analysts have predicted that Chinese investors might pull out their investments in the company’s car.

In a recent press conference, Elon Musk, who is the CEO of Tesla Motors commented on the response of the Chinese audience that his company received and declared that it was not encouraging how the people of China were reacting to the electric cars of the company. This statement, however, was ignorant of the fact that there are not enough fueling stations in the country that will support the electric cars on the road and that the population in China is too massive for any company to cater without having problems.

On the other hand, Tesla Motors owns quite a few energy stations in America where the need of recharging electric batteries is being seen to without many problems.

Tesla is still working towards hitting the Chinese market like it previously planned to do and now it also knows why the sales in the country are not elevating which can work in the company’s favor if the right steps are taken to eradicate the problem of low sales.

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