A research showed that old listeners are more likely to subscribe for Apple Music service.
There is no doubt in the fact that the smart phone industry is turning out be the most competitive one as the existing giants are leveling up their business whereas the new players are coming up with exciting inexpensive and expensive phones as well to make a mark. Recently, Apple Inc. has been making a lot of changes following their acquisitions in the similar category. The iPhone maker bought Beats and ever since it decided to launch a newer enhanced version of Apple Music.
The company has been doing a lot of changes software and hardware wise just to provide its loyal customers with the best phone ever. However, with Apple Music, the young hip image of the company might be in jeopardy. The company started with the free trials of its music service will soon be coming to an end hence the users will have to be paid on a monthly or yearly basis to access it. Hence once free trials are over, it will be known whether Apple Music is worth a try or not.
Quartz reported, “Apple Music has an advantage over competing services there because it’s pre-installed on iOS devices and mixes owned tracks with streamed music.”
As of now, youth using Apple iPhones is not content or feel good about the new music service. Jackdaw Research which is a consumer technology research firm carried out a research which stated that mostly the old listeners will still be subscribing for Apple Music. The company used MicroHero’s surveys to collect information from 500 iPhone users regarding this.
Young users of iPhone were more happy signing up for a free three month trial of this service but there are more old users looking forward to subscribing and carry on with Apple Music in the future. Around 62 percentage was under 35 are getting their subscriptions cancelled or already got it cancelled as the free trials approaches towards the end. Only 33 percent people aged 35 or older cancelled. Furthermore, it is believed that around 67 percent to 70 percent people aged 35 will be continuing with Apple Music and has paid for the subscriptions.
According to Jan Dawson, who is a chief analyst at Jackdaw Research, stated “When you have more money and less time, you’re more likely to spend more to get exactly what you want”. It will be exciting to see how the company attract users to subscribe for its music service.
Apple to initiate a store in store program in India by collaborating with Infinity Retail.
As per Patently Apple, some of Apple iPhones will be sold in the Indian market through an innovative “store in store program” through its collaboration with partner stores. The tech behemoth has now added Infinity Retail that is owned by Croma to become their primary distributors in the Indian market. Croma is basically an enterprise owned by TATA.
Apple Inc. at this point is extremely keen about bolstering the Indian economy and is among one of those American companies that are on the forefront to make their way in the region. On the other hand, Mr. Narednra Modi who is the Prime Minister of India believes that the sole way through which the United States based firms can establish their base in India is by shifting their production in this region. Foreign investors will only be welcomed in the region if they agree to associate a “Made in Indai” label to their products and service. This is the reason why Foxconn is now interested in making its way to India so that it can adhere to the government’s laws.
Apart from this, when Mr. Modi recently visited the United States, he also met Mr. Tim Cook- the chief executive officer at Apple where both the parties mutually made an understanding before officially entering the market. The store in store program by Apple will be similar to their own Apple stores when it comes to layout, design, lighting and fixtures. Moreover, the staff will also get training from the iPhone maker. A total of 6 activations of this nature will be operational where 5 will be situated in Mumbai.
Many analysts at this point believe if the company wishes to make its debut in India then they will have to move their production in the region. Other Us based companies like Amazon are also present in the region but they are facing a relatively tough time due to the local competitors. India is known for promoting its local brands and industries thus Apple is likely to face tough competition too in the region.
If the company shifts to India then they can achieve the economies of scale allowing them to reduce the pricings of their products in the region. However, the lifestyle of the Indian masses along with their per capita income will actually make it tough for them to afford the elite commodity.
Apple needs to consider all possibilities before actually making a move to the region since the economic conditions are not stable in India.
