Tor Myhren To Render His Services To Apple

Apple has been making several structural changes to achieve its goal

Apple Inc. is making several structural changes that will help the company in achieving its targets of reigning over the tech fraternity. The company is recruiting the top notch industry giants so that they can get one step closer to their goals.

The changes are being made to the company’s top executives where recently it was announced that Mr. Jeff Williams has now been promoted and will now held the position of the company’s Chief Operating Officer (COO). Mr. William is associated to the company since a fairly long span of time. Back in 1998, Williams was heading global procurement. In just 2 years, he became the Vice President of Apple’s Operations. He is associated to be as the pioneer member who was present during the launch of the Apple iPhone and is now working to take the Apple Watch to newer heights.

This is not the only thing that has happened at Apple but the company has now welcomed Mr. Tor Myhren on board who has been named as the President of Marketing Communication. Mr. Tor Myhren will be working directly under Mr. Tim Cook, the Chief Executive Officer of the company. It has been reported that the executive will render his services to Myhren next year. Previously he served at Grey Advertising as the Chief Creative Officer.

Moreover Johny Sriuji has also been promoted as the Senior Vice President of the company’s Hardware Technologies segment. Apple Store and various operating systems will be headed by Mr. Phill Schiller now.

Ironically, the person who will be replacing Mr. Myhren at Grey Advertising is Hiroki Asai who has served Apple for the past 18 years. Mr. Asai was taking care of marketing communications and graphic design at the tech behemoth and will be heading marketing at Grey’s now.

Apple is known for poaching the best talent that has ample experience. The company knows who has the potential to take the company to newer heights thus they never fail to surprise their fans. The company at this point of time is hiring aggressively since it is competing with various tech based companies. The ideology behind AAPL is to offer services that are top notch and unique. To make that happen, the company needs individuals that are devoted to the company and share the same vision which Steve Jobs has instilled in the top leadership. Hence the efforts made by the company are destined to achieve the targets that have been chalked out by the late maestro.