McDonald's Makes Another Attempt To Improve Its Menu

The fast food company has added the kale in its breakfast menu to attract health conscious customers.

McDonald’s Corp (MCD) has decided to bring about some more changes in its menu according to the most recent news release. The fast food chain company has decided to introduce ‘kale’ in some of the franchises it owns in the United States as well as in Canada. Since the food company, a stock has been witnessing a constant decline for the past couple of quarters. One of the main reasons for the decline was given by the customers was that they were now looking for something that is not as unhealthy as the fast food that the restaurant has to offer and their interests were seen to more towards health conscious diets and food plans.

Hence, to overcome these issues of the health conscious customers, McDonald’s restaurants have recently added the usage of kale in the menu for breakfast. This addition in the menu has solely been done for the purpose of attracting its old customers back who have trailed away as they did not wish to continue intake of unhealthy oily fast food. This statement can be confirmed by a previous statement of the company that it was heard saying only some time back in which it publicly refused the idea of making an addition of kale in its menu or burgers. So now it can be said that the food company is desperate to bring about some positivity in its business.

This is also taken as a smart move by McDonald's as only recently, it was seen that kale was granted the position of being one of the best vegetables for health which not only gained the attention of all the health conscious people, but it also made them increase their consumption of the vegetable more in their meals. Diet planners and people who are conscious about keeping themselves healthy are widely seen to have massively increased their green vegetable intake in which kale is topping the list, according to the recent records from grocery stores.

As for the recent move of McDonald’s, the addition of kale is only done for a limited period of time as around nine branches of the restaurant will be providing the green vegetable in its breakfast items for a trial. As for the franchises in California, the leafy vegetable will be made available with other sidelines like eggs and turkey and it will not be too pricey, coming around at around $4 per serving.

In Canada, McDonald’s menu has introduced kale in three different kinds of meals. According to recent news, kale has taken the town with the storm as most of the food chains and outlets have publicly increased their usage of the green veg.

Analysts At Credit Suisse Raise Price Target on McDonalds' Stock Amid Disappointment From Management

The target price of the food company has been risen by the analysts of the equity firm, even though, there still are quite a lot of management issues in the company.

McDonald’s Corporation has been under a lot of speculation from investors and shareholders along with analysts who are looking at the stock of the firm very closely. In a recent research report, the financial analysts of equity firm Credit Suisse made coverage on the fast food chain and were seen to have increased the target on the share price from the one that they gave previously. Even though such changes were made by the prominent equity analysts, the share price for the day remained to trade on a lower level. As for the latest recorded, the stock price was noted down at $95.81 which shows a drop of around 0.35% as compared to the day before.

The analysts of Suisse raised the price target on McDonald’s (MCD) stock to $100 per share, an increment that was made by $1. On the other hand, the firm also ended up given a ‘neutral’ rating to the company.

However, the equity company does not seem to be satisfied with the kind of management plans that McDonald’s restaurant has been recently seen carrying out after the serious crisis that it was thrown into. The equity firm believes that the steps that were needed to pull the fast food chain out of the troublesome times were not taken correctly, something that ended up being a disappointment for the analysts and investors who thought that the company is going to turn it around and walk out of the difficult times easily. The food company did not do much to make its performance better which made the analysts believe that if no proper strategies are followed, majority of the investors will be reluctant to be a part of the stock of the firm.

Even though the analysts at Suisse believe that McDonald’s plans to bring about a change seem to be just about right, but the fact that these plans are not as big as what is needed right now is what is going to put it in trouble. Adding to the misery of the investors, the company has not been very clear about when and how it is going to carry out the plans that are much needed for the recovery of the losses so far witnessed.

As for the consensus ratings of analysts on the company’s activities, most of them have suggested a ‘neutral’ rating to the shares. According to Bloomberg, around 22 analysts have presented a ‘hold’ rating to the shares while eight financial firms have granted a ‘buy’ rating to the shares of the fast-food chain firm.