Apple Inc. will again use Stephen Curry in their iPhone 6s Promo.
Apple Inc. has been advertising its flagship smartphones quite aggressively where they are using the star power to intrigue the masses. The company came up with its recent advertisement that catered to the Live Photos feature on the iPhone 6s. Mr. Stephen Curry, a renowned basketball player was seen as part of these advertisements. Moreover, he was also seen in the company’s “The Camera” promo paired with Jamie Foxx- the media icon.
The company has come up with a series of television advertisements that will allow Apple users to get exclusive preview of the iPhone 6s and its top notch features. The tech behemoth’s recent “Half-Court” promo is aimed to give users an insight regarding the Live Photos feature allowing them to capture a small footage that will be of the time before and after a picture has been snapped. The company wishes to give limelight to Mr. Curry for which a player from the Golden State Warrior is asked to make a half court that will be reviewed via a Live Photos platform.
By suing Mr. Stephen Curry repeatedly in the company’s advertisement for the Apple iPhone 6s, the company wishes to intrigue a larger audience in comparison to what they have achieved in the past. The recent promos talk about all the new features of the iPhone 6s such as the Apple Pay, 3D Touch features, Siri, a top notch camera with high definition slow motion recording capabilities that show that Apple is extremely keen about sustaining its position in the market as a tech giant.
Moreover, it is also believed that be releasing the 15 seconds promos that are solely focused on the features that are integrated in the smartphone will assist the company to flaunt the highlights of the smartphone like its digital assistant Siri and Apple Pay.
The strategy deployed by the company is smart since by using Jamie Foxx and Stephen Curry, they have already got ample media traction. The basketball player has given the company a chance to use more diversified yet consistent steps to bolster its “The only thing that's changed is everything" campaign.
The company will also benefit through these promos since they will allow the company to target a broader audience across the globe that are anticipating the smartphone. It is evident that the company is investing heavily in advertisement since they have already released seven promos as of yet.
Apple Pay expected to make its debut in United Kingdom this summer.
Apple Inc.’s Apple Pay wishes to penetrate deeper in the market thus for the same reason the company is taking several initiatives that will help establish the payment services. According to a recent post by Telegraph, almost eight months have passed since the company has launched its mobile payment service and now it is all set to launch this service in United Kingdom this summer.
So far, the company has not really announced about the launch of Apple Pay in UK. However, according to sources close to the company, Apple will make this announcement during the company’s annual Worldwide Developers Conference taking place at Moscone West, San Francisco. The company will be required almost two months to officially offer its services within the region.
The mechanism of Apple Pay integrates Apple iPhone and Apple Watch through near-field communication technology (NFC) that is equipped on the company product that makes mobile payments possible. The company got a fairly satisfactory response from the launch of this service therefore since October; the company has been in contact with several retailers and bank with an aim to expand this service in other countries along with expanding the reach to various stores.
United Kingdom is a relatively strong market where the company can easily install this service as most places in the region already have the necessary infrastructure that accepts Apple Pay. A substantial number of chip card terminals that have the necessary technology that is already built in a manner that can make the contactless credit card transactions possible. On the other hand, United States is a relatively difficult market for the company’s service since they are currently using conventional debit and magnetic strip credit cards.
However, this is likely to change now as the authorities have given a deadline till October before which retailers and merchants will be forced to deploy such credit card terminals that are able to support the new chip card technology. So, most of the upcoming terminals will be equipped with the resources to function Apple Pay. Apart from this the company is also expected to come up with new reward programs that will encourage individuals to use this service.
According to 9to5Mac, this is not the first time where Apple has thought of a reward plan, but initially they wished to come up with such a program during the FY14 festive season but, however, the launch was postponed. United States market has evolved for Apple Pay where more than 300 banks support this service.
