Wednesday 13 May 2015

Apple To Work Towards Attracting More 'Switchers' From Rival Companies

The smartphone making company is now looking to attract more and more Android users to increase its user base.

Apple Inc has been enjoying a good position on the stock index since the higher than expected quarterly result that were recently announced by the firm in which it discussed how it is planning to give back cash dividends valued up to $200 billion to the shareholders. Since that announcement, the company has been going up on the stock by almost touching the all-time high value of the shares.

One thing that has been taken into consideration by the analysts is that the iPhone 6 Plus makers are carrying around the market value of around $735 billion which has made them into the biggest company in the world. Furthermore, it has helped them in being one of the most important parts of the S&P 500 due to the significant trade activities of the firm.

There are some factors that analysts believe are going to help Apple In becoming even more popular than it already is and by stealing users of Android that it has been doing for such a long time. If the most recent earnings call is taken into consideration, it will be seen that the CEO of the smartphone making company was seen to refer to its customers who were ‘switchers’ from the Android system and were now using the iOS system that his company provides.

Analysts also believe that Apple (AAPL) stock has been relying on its old and loyal customers to use upgraded and pricey versions of the smartphone that it creates and manufactures but to increase its user base and spread it out to more Android users has become a challenge for the firm. Therefore, analysts are of the opinion that by targeting Android users, the company can work its way into growing its user base. Tim Cook, the CEO of the Mac producing company, was also seen discussing how he is expecting more and more people to be switching to iPhone 6 from their Androids as compared to the previous numbers who switched to other models of the iPhones.

If a recent report released by Kantar Worldpanel is taken into consideration, it will be seen that the around one-third of the total user base of the iPhones in the European countries was previously using Androids and were considered as recent switchers. One of the reasons why more and more Android users were seen using the phones made by Apple is of the large screen that is now being provided in the latest iPhone 6 and iPhone 6 Plus that has attracted a lot of attention from users who wish to carry phones with big screens.

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