Facebook’s COO Declared the Company to be Under-Construction

In recent press conference held by Morgan Stanley for Media, Telecom and Technology, Facebook Inc was seen to be quite active with the questions and answers session in which the company’s COO Sheryl Sandberg answered many questions regarding the company’s current and future plans and explained how people have been observed to be spending more time on the print media like newspapers and magazines than on the social networking platform which shows that the website still has a lot of chances to grow more than it already has. This statement of the COO of the social networking site surprised many analysts as the fact that the company is still expecting to grow seems quite quaint.
On the other hand, analysts have taken this statement of Sandberg into consideration and have different opinions about it. According to recent news, Facebook is already on the way to create more space for them in the ad industry by growing bigger and better and collecting more cash by ad revenue generation than it already is obtaining.

Sandberg also explained how people are observed to be using print media more than social media which has made Facebook realize how much more audience of the newspapers and other print media it could gather in the next few years. Where the US consumers are spending only $0.07 on the social networking sites, they have been observed to be spending $0.80 on the print media coverage.
The analysts also gathered after the press release that Facebook (FB) is planning to grow more in the mobile ad industry which will help the company to generate revenue in a more efficient manner.
In a press release by Mark Zuckerberg who is the CEO of the social networking site, he declared that on an average, a user in the United States spends around 40 minutes on Facebook every day. On the other hand, a lot of time of the users is also spent on Instagram which is another app collectively owned by Zuckerberg. This new app which was recently taken over by the social media company has only attracted around 21% of the user-base of Facebook. As Zuckerberg said in the press conference held to announce the quarterly earnings for the last quarter of 2014, an average user of the app spends only around 21 minutes on the app per day.
Facebook has been experiencing more audience on the other apps that the company has recently acquired which has partly distracted some of the audience from the social giant’s website.