Intel Corporation Leaves Behind its 'Tick-Tock' Approach

The technology giant is moving towards a new three-step development strategy and moving away from its previous, more successful Tick-Tick Strategy.

Intel Corporation’s ‘Tick-Tock’ strategy has dominated the market for over a decade now despite the fact that during this time period, the technology giant has worked on a number of different chip development methodologies. However, recently the chip maker has decided to say farewell to its ‘tick-tock’ strategy that has always seemed to work for it.

The era of relying on the ‘Tick-tock’ strategy is officially over as the technology organization is moving towards a three step development process which is called Process Architecture Optimization (PAO). This latest shift by the company didn’t come as a surprise to many since last year the company had stated that it was having issues with its 10-nanometer technology because of which it failed to go into production which it had planned to do so initially by the end of the year.

The Tick-Tock strategy basically referred to nodes, in which the new process nodes were known as the ‘ticks’ while the new architectures that were built on these process nodes were known as ‘tocks’. However, in its 10-K filing, the company declared that strategy officially dead. Furthermore, the filing also stated some of company’s future plans which included the introduction of new product families by the chip manufacturing organization.

In the filing, the company mentioned the introduction of ‘Kaby Lake’ which will be the third 14 nanometer product and is expected to have key performance enhancements in comparison to the 6^th generation Intel Core Processor. In addition to that, they are also working on their next-generation process technology which will be a 10 nanometer manufacturing process technology.

Intel Corporation is quite optimistic about its latest development strategy – however it is still too soon to say whether this new strategy will be impactful and will be able to generate the kind of response the company is hoping for it. Furthermore, we are yet to find out if it will be as successful as the initial Tick-Tock Strategy.

On March 21, Intel Stock witnessed a decline of 2% in the pre-market trading as Bernstein downgraded the company’s stock to Underperform from an initial rating of Market Perform. Stacy Rasgon, analyst at Bernstein believes that since the tech organization has not shared its quarter’s results as yet, it might not be ‘out of the woods’ as yet. Furthermore, the analyst also predicts that since the company has failed to live up to its guidance for the first quarter of the current fiscal year and hence has not yet shared anything in the pre-announcement.

The tech giant is supposed to report its financial earnings for the three month period on March 31. The analysts at the Street are hoping for the company to report profit of 50 cents per share and have estimated revenue of $13.95 million.