McDonald's Packaging Gets A Makeover

McDonald's makes its packaging funky and trendy

When it is about millennials, McDonald’s Corporation has been trying to come up with various offering that assist in attracting them to the fast food chain. The company has recently decided to change its look and give its branding a fresh air in the form of a makeover.

The company recently announced to come up with McPick 2 menu which was aimed to attract the consumers who want delicious food without burdening their wallets. So now the company has decided to unveil new boxes, bags and cup by the end of this month. This initiative is aimed to attract the youngsters who get attracted by a funky and trendy look.

McDonald’s has come up with several press photos, where they have finally bid farewell to the traditional gold, white and red. So now the packaging will flaunt bold colors that will be paired with big typography.

According to the company’s senior global marketing director who recently published a press release, "McDonald's is a fun and modern brand, and this was a progressive way to turn our packaging into art and support a community where fashion is an expression." However, only a limited audience will be appalled by this change whereas those who were convenient will the typical yellow, red and white will miss the signature offering.

Eater has now given its verdict on the initiative calling it similar to putting lipstick on a pig. The reason behind this strong statement is relatively simple, the company is investing huge amounts to give a trendy look to its packaging and improving its overall feel. The interiors are also being modified to give a chic feel to the fast food chain. However, the company has failed to realize that they need to cater to a bigger purpose which is to improve  the quality of its food being served at the outlets.

McDonald’s menu has been in the scrutiny by various food critics and weight watchers that needs to be catered according to the needs of buyers. Packaging plays a great role but MCD is already an established brand thus it does not need to fluke around with outer beauty until is quality related issues are sorted.

The writers at E! claim that this update "is a dash of desperate if you ask us." But the company is adamant to come up with its new packaging. The company has vouched to distribute this new packaging in 36000 McDonald’s restaurants all over the globe in the times to come.